Searching for the best OLED TV deals this Black Friday? The top pick overall is the LG 65-Inch OLED evo G5 Series, offering stunning picture quality and future-proof technology. For those wanting a large screen, the Samsung 77-Inch Class OLED S84F delivers impressive size and contrast, while the Sony A90K 48-Inch is perfect for smaller spaces or secondary TVs. The main tradeoffs involve balancing size, price, and features—larger models tend to cost more but provide immersive viewing, while more affordable options might lack some premium tech. Continue reading for a full breakdown of all the top deals and what makes each stand out.
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Key Takeaways
- The LG OLED evo G5 offers the best overall picture quality and future-proof features, but comes at a higher price point.
- Samsung‘s larger OLED models deliver impressive size and contrast, making them ideal for spacious living rooms.
- Pricing varies significantly based on size and feature set; smaller models like the Sony A90K are more budget-friendly.
- Premium models with advanced processing and gaming features tend to cost more but provide better performance for dedicated home theater setups.
- Most deals focus on 55-65 inch screens, but larger 77-inch options are available for enthusiasts willing to spend more.
| oled tv deals black friday | Resolution | Processor | Screen Size | HDR |
|---|---|---|---|---|
| LG 65-Inch OLED evo G5 Series | 4K | Alpha 11 AI Processor Gen2 | 65 inches | Dolby Vision |
| LG 65-Inch Class OLED evo AI 4 | 4K | a11 AI Processor Gen 3 | 65 inches | — |
| Samsung 77-Inch Class OLED S84 | 4K | NQ4 AI Gen2 | 77 inches | OLED HDR |
| Samsung 65-Inch Class OLED S90 | 4K | NQ4 AI Gen3 | 65 inches | Pro HDR+ |
| LG 65-Inch OLED AI 4K B6 Serie | 4K | A8 AI Processor 4K GEN3 | 65 inches | Dolby Vision |
| Samsung 77-Inch Class S90H Ser | 4K | — | — | — |
| LG OLED C1 Series 55” 4K Smart | 3840 x 2160 | A9 Gen 4 Intelligent Processor | — | — |
| LG 55-Inch OLED evo AI 4K C6 S | 4K | α11 AI Processor Gen3 | 55 inches | Dolby Vision, HDR10 |
| LG 65-Inch OLED evo AI 4K C5 S | 4K | Alpha 9 AI Processor Gen8 | 65 inches | Dolby Vision |
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | — | — | — |
More Details on Our Top Picks
LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025)
This LG G5 Series stands out for its combination of stunning brightness and sleek wall-mount design, making it perfect for those who want a TV that doubles as art. Its Brightness Booster Max technology offers vivid images that surpass many OLEDs, including the newer Samsung S84F in brightness and clarity. Gaming is a highlight with a 120Hz refresh rate and 0.1ms response time, providing smooth gameplay that appeals to serious gamers. The integrated webOS platform is intuitive but requires wall-mounting for aesthetic reasons, which might be a hassle for some. Compared to the LG C6 models, this series emphasizes premium design and gaming features, but at a higher price point.
Pros:- Vivid and bright picture with Brightness Booster Max technology
- Excellent gaming features including 120Hz refresh rate and low response time
- Sleek wall-mount design that doubles as a display for art and photos
- Supports Dolby Vision and Atmos for cinematic experience
Cons:- Premium price may be a barrier for budget-conscious buyers
- Requires wall-mounting for the best aesthetic, limiting portability
Best for: Homeowners seeking a premium, wall-mounted display that excels in gaming and art display.
Not ideal for: Small living rooms or renters who prefer portable or easily movable TVs, due to its wall-mount requirement and premium cost.
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Refresh Rate:120Hz
Our verdict“This TV is ideal for those who want a high-end, wall-mounted OLED that excels in gaming and visual arts, despite its higher cost and installation needs.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This LG C6 Series offers a compelling blend of perfect black levels, vibrant colors, and a smart platform that rivals the 2026 webOS on other LG models. Its a11 AI Processor Gen 3 ensures superior picture processing, making it ideal for cinephiles who want cinematic quality at home. The 165Hz refresh rate and G-Sync support make it a strong choice for gaming, although the larger size might be a challenge in smaller spaces compared to the 65-inch Samsung S90F. It provides a user-friendly experience but may come at a premium price, especially when compared with more budget-friendly OLEDs.
Pros:- Perfect black and vibrant colors with AI processing
- Supports Dolby Vision, Dolby Atmos, and Filmmaker Mode for cinematic quality
- Advanced gaming features like 165Hz and G-Sync
- Extensive smart platform with over 400 channels
Cons:- High price point may deter budget-conscious buyers
- Large size could be unsuitable for smaller spaces
- Setup complexity might challenge some users
Best for: Movie buffs and gamers who prioritize picture accuracy and smart platform flexibility.
Not ideal for: Small rooms or those seeking a more affordable OLED option, due to high-end features and size.
- Screen Size:65 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR Support:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Gaming Features:165Hz, G-Sync
Our verdict“This model makes the most sense for viewers who want top-tier picture quality and gaming performance, and are willing to pay for it.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
This Samsung S84F Series impresses with its massive 77-inch display and AI-enhanced 4K picture quality, validated by Pantone, making it perfect for large living rooms. Its 120Hz refresh rate and dynamic contrast deliver smooth motion and vibrant, accurate colors, rivaling the LG OLEDs but with a larger footprint. While the size offers a cinematic experience, it might be overwhelming in smaller spaces and comes with a higher price tag. The sleek design complements contemporary decor but requires a substantial setup effort, particularly for those unfamiliar with large screen installations.
Pros:- AI-enhanced 4K picture and sound for captivating visuals
- Vivid colors validated by Pantone
- Smooth motion with 120Hz refresh rate
- Elegant, modern design
Cons:- High cost due to size and advanced features
- Setup complexity for larger units
Best for: Home theater enthusiasts seeking a large, color-accurate OLED for immersive viewing.
Not ideal for: Smaller apartments or those on a tight budget, given its size and premium pricing.
- Screen Size:77 inches
- Resolution:4K
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Color Validation:Pantone Validated
- Refresh Rate:120Hz
Our verdict“This TV caters to those craving a massive, color-accurate OLED experience, accepting the tradeoff of space and price.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator, 144Hz, Alexa Built-in
This Samsung S90F Series excels at delivering bright, high-contrast images thanks to its advanced AI processor and HDR+ technology, making it ideal for streaming and sports. The 144Hz refresh rate offers ultra-smooth motion, surpassing many competitors like the LG C6 for fast-paced content. Its Alexa built-in adds voice control convenience, although its feature set might feel overwhelming for less tech-savvy users. The upscaling technology ensures SDR content looks vibrant, but premium pricing and complexity may be barriers for some buyers.
Pros:- Bright, high-contrast visuals with AI upscaling
- Fast 144Hz refresh rate perfect for gaming and sports
- HDR+ enhances SDR content for vibrant images
- Built-in Alexa for voice commands
Cons:- Higher price point due to advanced features
- Complex setup for optimal use
Best for: Streaming fans and sports enthusiasts who want bright visuals and smooth motion at a larger size.
Not ideal for: Those with limited space or seeking a more straightforward, budget-friendly OLED option.
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:Pro HDR+
- Refresh Rate:144Hz
- Smart Platform:Alexa Built-in
Our verdict“Ideal for viewers who prioritize bright, smooth visuals and smart features in a sizable OLED, despite the higher price and setup effort.”
LG 65-Inch OLED AI 4K B6 Series Smart TV (2026 Model)
The LG B6 Series offers a balanced package of superb black levels, rich colors, and gaming features like a 0.1ms response time and 120Hz refresh rate. Its AI-enhanced picture and sound make it suitable for cinephiles and gamers alike, especially when compared with the slightly older LG C6 models. The inclusion of Dolby Vision and Atmos elevates home theater quality, but its high price and large size may limit accessibility for some. Setup is straightforward, but wall-mounting or space considerations remain key factors.
Pros:- Excellent black levels and rich colors with AI processing
- Fast response time and high refresh rate for gaming
- Supports Dolby Vision and Atmos for cinematic quality
- Flexible smart features with LG Channels and webOS
Cons:- High cost limits accessibility
- Large size may not suit smaller rooms
Best for: Movie lovers and gamers who want excellent picture quality and smooth gameplay in a mid-sized OLED.
Not ideal for: Small rooms or budget-conscious buyers, given its premium features and size.
- Screen Size:65 inches
- Resolution:4K
- Processor:A8 AI Processor 4K GEN3
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Gaming Features:0.1ms, 120Hz, G-SYNC, FreeSync
Our verdict“Best suited for those seeking a versatile OLED that balances cinematic quality and gaming performance at a premium price.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
This Samsung S90H Series stands out for its massive 77-inch OLED display coupled with HDR+ glare-free technology, making it ideal for those wanting an immersive cinematic experience. Compared with the LG C1 55-inch, this model offers a significantly larger screen, but at a premium price that might be prohibitive for budget-conscious buyers. Its AI-enhanced picture and sound, along with gaming features like low latency and variable refresh rates, make it a top choice for gamers and home theater enthusiasts who prioritize performance. The complexity of its advanced features could require some learning, but the visual and audio improvements justify the effort. If size and high-end gaming matter most, this TV makes an excellent choice, though its cost and feature set might be overkill for casual viewers.
Pros:- Vivid OLED display with HDR+ glare-free technology
- AI-enhanced picture and sound quality
- Excellent gaming features with low latency and VRR
- Upscales content to 4K and remasters HDR
Cons:- Premium price may be too high for some buyers
- Complex features might require a learning curve
Best for: Home theater lovers and gamers seeking a large, high-performance OLED TV with advanced features
Not ideal for: Budget-conscious consumers or those preferring smaller screens for casual viewing
- Size:77 inches
- Series:S90H
- Display:OLED
- Resolution:4K
- Model Year:2026
Our verdict“This TV is best suited for large-screen enthusiasts and gamers willing to invest in premium features despite the higher cost.”
LG OLED C1 Series 55” 4K Smart TV with Alexa Built-in
The LG OLED C1 Series 55-inch offers a balance of excellent picture quality and smart features, making it perfect for smaller living spaces or secondary rooms. Its high 120Hz refresh rate and AI-powered processing provide smooth motion, especially compared with the Sony A90K 48-inch, which is more compact but less feature-rich in gaming. This model’s Alexa built-in and Dolby Cinema enable a more immersive experience, though the 55-inch size limits its appeal for those seeking a truly cinematic scale. The premium price point is justified by its performance, but buyers should consider whether a smaller screen aligns with their viewing habits. For those wanting a flexible, feature-packed OLED in a manageable size, this is a compelling option.
Pros:- Excellent picture quality with OLED technology
- High refresh rate ideal for gaming and fast content
- Smart features including Alexa voice control
- Slim, attractive design
Cons:- Premium price for its size
- Limited to 55-inch size in this series
Best for: Users seeking a versatile, high-quality OLED for smaller rooms or secondary spaces
Not ideal for: Those wanting a large, cinema-like viewing experience or on a tight budget
- Model:OLED55C1PUB
- Size:55 inches
- Resolution:3840 x 2160
- Refresh Rate:120Hz
- Processor:A9 Gen 4 Intelligent Processor
- Features:Alexa Built-in, Dolby Cinema, WiSA Ready, Gaming Mode
Our verdict“This TV makes the most sense for buyers wanting a compact, feature-rich OLED with smart capabilities and excellent picture quality.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, Bundle with Protection and Cables
This LG OLED evo C6 Series 55-inch model offers a compelling mix of stunning visuals and gaming performance, thanks to its 165Hz refresh rate and support for NVIDIA G-Sync and AMD FreeSync. Compared to the LG C1, the C6 enhances gaming capabilities with faster response times and VRR support, making it ideal for serious gamers. Its AI-powered upscaling and Dolby Vision ensure vivid, detailed images, while Dolby Atmos provides immersive sound. The included bundle with protection and cables adds value but might be unnecessary for some. Its premium price reflects its high-end gaming and picture quality, though the complex features could be overwhelming for casual users. This TV suits those seeking a premium gaming OLED with versatile smart features.
Pros:- Stunning 4K OLED picture with AI upscaling
- Fast 165Hz refresh rate ideal for gaming
- Dolby Vision and Atmos for immersive content
- Bundled protection and cables add value
Cons:- High price for some budgets
- Features may require setup time and learning
Best for: Gamers and tech enthusiasts looking for a high-refresh-rate OLED with advanced gaming features
Not ideal for: Casual viewers or buyers on a tight budget who don’t prioritize gaming specs
- Screen Size:55 inches
- Resolution:4K
- Processor:α11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Refresh Rate:165Hz
- Included Cables:2 Deco Gear 6FT HDMI 2.0
Our verdict“This TV is best suited for gamers demanding high refresh rates and premium picture quality in a manageable size.”
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
The LG OLED evo C5 Series 65-inch combines stunning self-lit OLED visuals with innovative features like Art Gallery Mode, making it ideal for those who want a large, elegant display that doubles as home decor. Its 144Hz refresh rate and gaming features like VRR support ensure smooth gameplay, comparable to the LG C6 but in a larger format. Compared to the Sony A90K 48-inch, it offers a bigger viewing area but at a higher cost and with more complex setup requirements. The premium price might be a barrier for some, and static images over long periods could risk burn-in. Nevertheless, for owners who value aesthetics and large-scale viewing, this model offers a compelling blend of form and function.
Pros:- Exceptional picture quality with self-lit OLED pixels
- Large 65-inch display suitable for main living spaces
- Art Gallery Mode enhances decor integration
- High refresh rate and gaming support
Cons:- Premium price can be restrictive
- Potential risk of burn-in with static images
Best for: Homeowners wanting a large, stylish OLED with art display features and gaming capabilities
Not ideal for: Budget buyers or those concerned about static image burn-in over long-term static use
- Screen Size:65 inches
- Resolution:4K
- Technology:OLED evo
- Processor:Alpha 9 AI Processor Gen8
- HDR:Dolby Vision
- Inputs:4 HDMI 2.1
Our verdict“This large OLED is best for those who want a high-performance display that doubles as a stylish piece of art, despite its cost and burn-in considerations.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K 48-inch BRAVIA XR balances premium OLED picture quality with a compact size, making it ideal for smaller rooms or secondary spaces. Its deep blacks, vibrant colors, and Acoustic Surface Audio+ provide an engaging experience, especially compared with larger models like the Samsung S90H. It supports HDMI 2.1 and 4K/120Hz, along with VRR and ALLM, making it well-suited for gaming. The inclusion of Google’s smart platform offers extensive streaming options, though the smaller size limits its cinematic impact. Its high price might deter budget buyers, and OLED screens still carry a burn-in risk if static images are displayed excessively. Overall, this model makes the most sense for those wanting high-end OLED performance in a limited space.
Pros:- Exceptional picture quality with deep blacks and vibrant colors
- Advanced gaming features with HDMI 2.1 support
- Immersive sound with Acoustic Surface Audio+
- Smart Google TV platform with broad streaming options
Cons:- High price for its size
- OLED burn-in risk with static images
Best for: Owners of small to medium rooms needing a compact, premium OLED with gaming features
Not ideal for: Large living rooms or buyers seeking a bigger screen for cinematic viewing
- Size:48 inches
- Display Technology:OLED
- Resolution:4K HDR
- HDR Support:HDR, Dolby Vision
- Gaming Features:HDMI 2.1, 4K/120Hz, VRR, ALLM
Our verdict“This model is best for those who prioritize premium picture quality and gaming features in a compact form factor, despite its higher cost and size limitations.”
How We Picked
This lineup was chosen based on a combination of performance, value, feature set, and user feedback. Priority was given to models with the latest OLED panel technology, excellent contrast, and color accuracy, as well as smart features like Dolby Vision and Dolby Atmos. We also considered size options and pricing to ensure a range suitable for different budgets and room sizes. The ranking favors models that balance high-end performance with reasonable costs, highlighting the best overall picks and value options, while also including premium choices for dedicated enthusiasts.| oled tv deals black friday | HDR |
|---|---|
| LG 65-Inch OLED evo G5 Series | Dolby Vision |
| LG 65-Inch Class OLED evo AI 4 | — |
| Samsung 77-Inch Class OLED S84 | OLED HDR |
| Samsung 65-Inch Class OLED S90 | Pro HDR+ |
| LG 65-Inch OLED AI 4K B6 Serie | Dolby Vision |
| Samsung 77-Inch Class S90H Ser | — |
| LG OLED C1 Series 55” 4K Smart | — |
| LG 55-Inch OLED evo AI 4K C6 S | Dolby Vision, HDR10 |
| LG 65-Inch OLED evo AI 4K C5 S | Dolby Vision |
| Sony 48 Inch A90K BRAVIA XR 4K | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
When selecting an OLED TV during Black Friday sales, it’s important to consider several factors beyond just price. Size is crucial depending on your room layout and viewing distance—larger screens create more immersive experiences but require more space. Picture quality features like HDR support, color accuracy, and processing power directly impact your viewing experience, especially for movies and gaming. Smart features and compatibility with your existing ecosystem also matter, including voice control and app support. Finally, assessing build quality and warranty options can save headaches down the line, especially with high-tech TVs that may be more complex to repair or replace.Size and Viewing Distance
Choosing the right size for your OLED TV depends on your room and how close you sit to the screen. Larger screens like 77 inches deliver a cinema-like experience but can overwhelm smaller spaces. Conversely, smaller models such as 48 inches are better suited for bedrooms or secondary setups. Ensuring your seating is at an appropriate distance—typically 1.5 to 2.5 times the diagonal size—maximizes immersion without causing eye strain. Don’t forget to measure your space before making a purchase to avoid buying a model that’s too big or too small for your room.
Picture Quality and Processing
High contrast, deep blacks, and vibrant colors are the hallmarks of OLED technology. Look for models with latest panel advancements like OLED evo, which boost brightness and color volume. Processing capabilities, including AI-driven upscaling and motion handling, are critical for clarity during fast-paced scenes or gaming. Be aware that some budget models might cut corners here, resulting in less vivid images. Prioritize models with Dolby Vision and HDR support for the best cinematic experience, especially if you stream a lot of HDR content.
Gaming and Smart Features
If gaming is a priority, opt for models with HDMI 2.1 ports, high refresh rates like 120Hz, and low input lag. These features reduce motion blur and improve responsiveness. For smart features, check for compatibility with your preferred assistants (Alexa, Google) and app ecosystems. Some models include gaming-specific enhancements like VRR or Auto Low Latency Mode. Be cautious about overpaying for features you won’t use; focus on what aligns with your entertainment habits to get the best value.
Price and Warranty Considerations
Black Friday deals often offer significant discounts, but prices still vary widely based on size and features. Larger models or those with premium processing tend to cost more, so consider whether the extra investment aligns with your usage. Look into warranty options, especially for higher-end models, as OLED panels can be sensitive to burn-in or image retention. Some brands offer extended warranties or service plans that are worth considering for peace of mind. Comparing these factors helps avoid overspending on features you don’t need.
Frequently Asked Questions
Is it worth buying an OLED TV during Black Friday?
Black Friday is a prime time to find significant discounts on OLED TVs, often matching or exceeding typical sale prices. Since OLED technology offers superior contrast and image quality, buying during this period can save you a substantial amount compared to regular pricing. However, stock can be limited, so acting quickly is advisable. It’s also a good opportunity to upgrade from older LCD models, as the price difference now makes OLED more accessible for many consumers.
What size OLED TV should I buy for my living room?
The ideal size depends on your viewing distance and room layout. For most living rooms, a 65-inch model is a versatile choice that balances immersion with space constraints. If you have a large open area and sit farther away, a 77-inch model can enhance the cinematic feel. Conversely, smaller rooms or secondary TVs benefit from 48-55 inch screens, which won’t overpower the space. Measure your room and seating positions to determine the most comfortable size for your setup.
Should I prioritize a higher refresh rate or larger size?
This depends on your primary use. If gaming or fast-action sports are your focus, a higher refresh rate like 120Hz improves motion clarity, making gameplay smoother. For general viewing and movies, size and picture quality take precedence, and 60-120Hz is usually sufficient. Larger screens provide more immersive experiences but can be more expensive and require more space. Balancing these factors based on your entertainment habits will lead to a more satisfying purchase.
Are premium features like Dolby Vision necessary?
Dolby Vision and other HDR formats significantly enhance picture quality by providing greater contrast and color depth. If you mostly stream content from services that support HDR, investing in a model with Dolby Vision can make a noticeable difference. However, if your budget is tight or your content is mostly standard dynamic range, you might prioritize other features like better processing or smart capabilities instead. Consider your content sources and viewing preferences before paying extra for these enhancements.
What should I know about OLED burn-in and longevity?
OLED panels are susceptible to burn-in if static images remain on screen for extended periods, which can cause permanent ghost images. Modern OLED TVs have features to mitigate this risk, such as pixel shifting and screen savers. For typical home use—watching movies, streaming, gaming in moderation—burn-in is less of a concern. However, if you plan to use the TV as a computer monitor or leave static images on frequently, look for models with enhanced longevity features or consider alternative display types.
Conclusion
For most buyers, the LG 65-Inch OLED evo G5 Series offers an excellent balance of picture quality and future-ready features, making it the best overall choice. Those seeking a larger screen for a spacious living room should consider the Samsung 77-Inch Class OLED S84F. Budget-conscious shoppers or secondary TV buyers will find the Sony A90K 48-Inch to be a smart pick. Enthusiasts wanting premium features and gaming performance may prefer the LG OLED C1 Series or the latest Samsung models, while casual users or new buyers should focus on models with straightforward smart features and reliable performance. Tailor your choice to your room size, content preferences, and budget to get the most value this Black Friday.
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